Automotive Representatives Europe Ltd Company Profile
Business Development, Representation and Marketing Services in Europe
Founded in 2000, Automotive Representatives Europe is based in the UK. We specialise in business development, automotive consultancy and manufacturers' representation and have representative company partners in major worldwide automotive markets. Registered Office: Haines Watts, Keepers Lane, The Wergs, Wolverhampton, West Midlands, WV6 8UA.
Registered in England No. 3913048
Vat Number: 747775185


Resume of founder Rob Whiston BSc.


Business Development, Representation and Marketing Services in Europe

Rob Whiston founded Automotive Representatives Europe Ltd in 2000 following a period as a Director of a London based automotive industry consultancy.

Rob was previously with Breed Technologies Inc. (now Key Safety Systems, Inc.) where he was Manager Business Development - Europe. There he helped establish Breed's European Sales team and was directly responsible for the sale and program management of the first airbag system for OE fitment to a Russian car.

Rob also has specific technical expertise in system engineering, integration and management. He served a 7 year apprenticeship with Lucas Aerospace Flight Controls Division and then held positions of Designer, Sales Manager and Market Development Manager-USA. As Sales Manager, he helped to secure orders for all of the flight controls on Airbus A320, which was one of the largest orders ever won by Lucas Industries. He then transferred to Lucas Automotive as Sales Manager of Lucas Body Electronics where he helped to quadruple sales of black box electronics and displays in 5 years. Rob holds a Bachelor of Science degree in Mechanical Engineering.
The Head Office of Automotive Representatives Europe Ltd is located in the Midlands Region of the United Kingdom, one of Europe's prime centres of automotive design, development and manufacture.
Automotive Representatives Europe is based in the UK. We specialise in business development, automotive consultancy and manufacturers' representation and have representative company partners in major worldwide automotive markets.